Episode number 1 of Series “Marketing in Practice”.
John Cleese is Charlie Jenkins, the Service Engineer. The film shows how he can destroy the reputation of his company and its products every time he talks to a customer. It also shows how he could be his company’s best ambassador. It is an object lesson for everyone in the company who has to deal directly with customers.
Advertising, Film, Journalism, Mass Media & TV → Consumer satisfaction
Education, Instruction, Teaching & Schools → Management - Study and teaching
Educational & Instructional
Educational & Instructional → Instructional
Short films → Short films - Great Britain
16mm film; Access Print (Section 1)