Join Brendan as he spends $200 of his disposable birthday cash on clothes, music and entertainment. He is just one of a large group that is an image marketers dream; young, impressionable, earning money from a low paying service job with money to burn. Whilst working his way in and out of well known brand name shops, he, as well as other teenagers, shop owners and adults, discuss the impact of advertising on them, how it influences their sense of being and consumer purchasing. They also share their thoughts for their future.
Content notification
Our collection comprises over 40,000 moving image works, acquired and catalogued between the 1940s and early 2000s. As a result, some items may reflect outdated, offensive and possibly harmful views and opinions. ACMI is working to identify and redress such usages.
Learn more about our collection and our collection policy here. If you come across harmful content on our website that you would like to report, let us know.
How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
317909
Language
English
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Mass media - Social aspects
Advertising, Film, Journalism, Mass Media & TV → Mass media and children
Documentary → Documentary films - Canada
Economics, Philosophy, Politics, Religion & Sociology → Advertising - Social aspects
Economics, Philosophy, Politics, Religion & Sociology → Consumer behavior
Economics, Philosophy, Politics, Religion & Sociology → Mass media - Social aspects
Economics, Philosophy, Politics, Religion & Sociology → Youth
Economics, Philosophy, Politics, Religion & Sociology → Youth as consumers
Family, Gender Identity, Relationships & Sexuality → Youth
Family, Gender Identity, Relationships & Sexuality → Youth - Conduct of life
Food, Health, Lifestyle, Medicine, Psychology & Safety → Consumers
Food, Health, Lifestyle, Medicine, Psychology & Safety → Youth
Food, Health, Lifestyle, Medicine, Psychology & Safety → Youth - Conduct of life
Food, Health, Lifestyle, Medicine, Psychology & Safety → Youth as consumers
Sound/audio
Sound
Colour
Colour
Holdings
VHS; Access Print (Section 1)