60 second spot: the making of a television commercial

Traces the steps taken in creating and shooting a television commercial. Shows the cooperation between the advertising agency, the independent producer, and the individuals making the film, including the producer, director and actors. Suitable for upper secondary level.

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Collection

In ACMI's collection

Credits

director

Harvey Mandlin

co-producer

Dotty Mandlin

Harvey Mandlin

production company

Mandlinfilm

Duration

00:25:00:00

Production places

United States

Production dates

1974

Collection metadata

ACMI Identifier

504683

Language

English

Subject categories

Advertising, Film, Journalism, Mass Media & TV → Mass media

Advertising, Film, Journalism, Mass Media & TV → Television - Production and direction

Advertising, Film, Journalism, Mass Media & TV → Television advertising

Childrens Films

Childrens Films → Children 12+

Documentary

Documentary → Documentary films - Canada

Short films

Short films → Short films - United States

Sound/audio

Sound

Colour

Holdings

16mm film; Access Print (Section 1)

16mm film; Limited Access Print (Section 2)

16mm film; Preservation Print (Section 5)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

Cite this work on Wikipedia

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/96717--60-second-spot-the-making-of-a-television-commercial/ |title=60 second spot: the making of a television commercial |author=Australian Centre for the Moving Image |access-date=3 May 2025 |publisher=Australian Centre for the Moving Image}}

United States, 1974

Please note