‘Honest’ Louie Ballou, used-car dealer, explains to us ‘confidentially’ how fashion and gimmickry create obsolescence and how we can use commonsense to get the most for our money. This film is a vivid springboard for discussion of the concepts of fashion, gimmickry obsolescence, and value for the consumer.
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How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
506160
Language
English
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Consumer satisfaction
Crafts & Visual Arts → Fashion - United States
Economics, Philosophy, Politics, Religion & Sociology → Consumer behavior
Education, Instruction, Teaching & Schools → Consumer education
Educational & Instructional → Educational films
Food, Health, Lifestyle, Medicine, Psychology & Safety → Fashion - United States
Sound/audio
Sound
Colour
Colour
Holdings
16mm film; Access Print (Section 1)