Think twice: the persuasion game

United States, 1978

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This film presents vignettes which dramatise ways in which the power of persuasion is used to influence the public. Appeals are made to one’s emotions. Fear, vanity, pride, justice and one’s desire to belong are utilised. Suitable for middle and upper secondary levels.

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Collection

In ACMI's collection

Credits

director

William Haugse

production company

Churchill Films

Duration

00:18:03:00

Production places

United States

Production dates

1978

Collection metadata

ACMI Identifier

506420

Language

English

Subject categories

Advertising, Film, Journalism, Mass Media & TV → Mass media - Influence

Advertising, Film, Journalism, Mass Media & TV → Propaganda

Armed Forces, Military, War & Weapons → Fear

Crime, Espionage, Justice, Police & Prisons → Fear

Economics, Philosophy, Politics, Religion & Sociology → Consumer behavior

Economics, Philosophy, Politics, Religion & Sociology → Propaganda

Economics, Philosophy, Politics, Religion & Sociology → Social psychology

Educational & Instructional

Educational & Instructional → Instructional

Family, Gender Identity, Relationships & Sexuality → Conformity

Family, Gender Identity, Relationships & Sexuality → Manipulative behavior

Food, Health, Lifestyle, Medicine, Psychology & Safety → Ego (Psychology)

Food, Health, Lifestyle, Medicine, Psychology & Safety → Fear

Food, Health, Lifestyle, Medicine, Psychology & Safety → Influence (Psychology)

Food, Health, Lifestyle, Medicine, Psychology & Safety → Manipulative behavior

Food, Health, Lifestyle, Medicine, Psychology & Safety → Persuasion (Psychology)

Food, Health, Lifestyle, Medicine, Psychology & Safety → Social psychology

History → Propaganda

Short films

Short films → Short films - United States

Sound/audio

Sound

Colour

Holdings

16mm film; Access Print (Section 1)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

Cite this work on Wikipedia

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/97527--think-twice-the-persuasion-game/ |title=Think twice: the persuasion game |author=Australian Centre for the Moving Image |access-date=2 October 2026 |publisher=Australian Centre for the Moving Image}}