Deals with the making of a beer commercial. Raises issues about the influence of the mass media on community attitudes, and the way in which this beer advertisement is structured to create preferences for a particular brand.
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How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
507355
Language
English
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Advertising - Australia
Advertising, Film, Journalism, Mass Media & TV → Mass media - Influence
Advertising, Film, Journalism, Mass Media & TV → Mass media - Social aspects
Advertising, Film, Journalism, Mass Media & TV → Television
Advertising, Film, Journalism, Mass Media & TV → Television advertising
Documentary → Documentary films - Australia
Economics, Philosophy, Politics, Religion & Sociology → Advertising - Social aspects
Economics, Philosophy, Politics, Religion & Sociology → Consumer behavior
Economics, Philosophy, Politics, Religion & Sociology → Mass media - Social aspects
Food, Health, Lifestyle, Medicine, Psychology & Safety → Alcoholic beverages
Food, Health, Lifestyle, Medicine, Psychology & Safety → Attitude (Psychology)
Food, Health, Lifestyle, Medicine, Psychology & Safety → Choice (Psychology)
Food, Health, Lifestyle, Medicine, Psychology & Safety → Consumers
Sound/audio
Sound
Colour
Colour
Holdings
16mm film; Access Print (Section 1)