Filming & Photography
As the national museum of storytelling on screen, we’d love for you to film your moving image project in our building.
But please ask us for permission before you start filming and make sure to stick to our guidelines below. Film crews must be accompanied by a member of our team while in the building.
Filming & Photography for non-commercial use
You’re welcome to film and photograph at ACMI for non-commercial use, except where signs specifically prohibit it. Non-commercial use means you are not selling or profiting from the photograph, film and/or video you take at ACMI.
ACMI considers non-commercial use to include artistic, educational, scholarly and personal projects that will not be marketed, promoted or sold.
Filming & Photography for commercial use
Unless you’ve received permission from ACMI, you must not sell or profit from the photography, film or video you take at ACMI, or use it for “commercial use”.
ACMI considers “commercial use” to be any reproduction or purpose that is marketed, promoted, or sold and incorporates a financial transaction. Examples include, but are not limited to, merchandise, books for sale (including textbooks), apps that will be sold or have advertising, periodicals and journals with paid subscriptions, TV programs and commercial films, advertisements, websites that sell images, and cause-related marketing.
Request permission to film or photograph within ACMI for commercial use by sending an email to: email@example.com
Please ensure your email specifically sets out:
- Purpose of Filming/Photography
- Dates you intend on Filming/Photographing
- What you intend on Filming/Photographing
- Be conscious not to disrupt patrons in the building
- Don’t film people’s faces without their permission – you'll need to bring along release forms if you plan to film the general public
- Filming or photography of works in the gallery requires permission from the artist or copyright holders. A good rule of thumb is at least three works must be in the frame – panning shots are good as they don’t focus on one specific work.
- There are sections of ACMI where filming or photography of any kind is prohibited. Let us know where exactly in the building you plan to film so we can supply you with specific guidelines on a case-by-case basis.
Respecting the intellectual and artistic property rights of our artists is very important to ACMI. Reproducing or publishing images of an artist’s work without permission is an infringement of copyright.
Please contact firstname.lastname@example.org if you intend on filming or photographing artists' work within ACMI.