With just a smartphone and some downtime, TikTok user Jools Lebron has become an overnight sensation. Offering career advice to her ‘divas’, Lebron explained that they should turn up for work the same as they do for a job interview. While her joke about interviewing as Marge Simpson but starting work looking like Patty and Selma is hilarious, it’s her purring delivery of “very mindful, very demure” that has gone viral. Since posting she’s received over 4.7m likes and countless homages. But there’s a downside to sudden internet stardom – someone has submitted to trademark her catchphrase. Not very demure, not very mindful.
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Collection
Not in ACMI's collection
Credits
Collection metadata
ACMI Identifier
Curatorial sections
The Story of the Moving Image
The Story of the Moving Image → Moving Minds → MM-09. Catch of the Day
Measurements
0.38 seconds, looped
Object Types
Moving image file/Digital
Materials
digital screeen recording of @joolieannie's TikTok stream