Selling America

United States, 1939

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A dramatisation of Benjamin Franklin’s principle of human association as applied to modern salesmanship. The following rules for successful selling are suggested: Get the prospect talking; don’t argue but be pleasant and helpful; agree with the customer, answering “yes…, but…”; don’t contradict and avoid being too positive; make the most use of time, bringing points of direct interest to the customer with other points about the product.


production company

General Motors

Jam Handy Organization



Production places
United States
Production dates

Collection metadata

ACMI Identifier




Subject categories

Agriculture, Business, Commerce & Industry → Customer service

Agriculture, Business, Commerce & Industry → Employee motivation

Agriculture, Business, Commerce & Industry → Sales personnel

Agriculture, Business, Commerce & Industry → Selling

Communications, Infrastructure, & Transport → Automobiles - Purchasing

Educational & Instructional

Educational & Instructional → Educational films

Educational & Instructional → Instructional

Family, Gender Identity, Relationships & Sexuality → Manipulative behavior

Food, Health, Lifestyle, Medicine, Psychology & Safety → Manipulative behavior

Short films

Short films → Short films - United States




Black and White


16mm film; Access Print (Section 1)

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