Selling America

United States, 1939

Film
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A dramatisation of Benjamin Franklin’s principle of human association as applied to modern salesmanship. The following rules for successful selling are suggested: Get the prospect talking; don’t argue but be pleasant and helpful; agree with the customer, answering “yes…, but…”; don’t contradict and avoid being too positive; make the most use of time, bringing points of direct interest to the customer with other points about the product.

Credits

production company

General Motors

Jam Handy Organization

Language

English

Duration

00:32:50:00

Colour

Black and White

ACMI Identifier

28359

Subject categories

Agriculture, Business, Commerce & Industry → Customer service

Agriculture, Business, Commerce & Industry → Employee motivation

Agriculture, Business, Commerce & Industry → Sales personnel

Agriculture, Business, Commerce & Industry → Selling

Communications, Infrastructure, & Transport → Automobiles - Purchasing

Educational & Instructional

Educational & Instructional → Educational films

Educational & Instructional → Instructional

Family, Gender Identity, Relationships & Sexuality → Manipulative behavior

Food, Health, Lifestyle, Medicine, Psychology & Safety → Manipulative behavior

Short films

Short films → Short films - United States

Sound/audio

Sound

Holdings

16mm film; Access Print (Section 1)

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Cite this work

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/72647--selling-america/ |title=Selling America |author=Australian Centre for the Moving Image |access-date=16 January 2021 |publisher=Australian Centre for the Moving Image}}