Selling America

United States, 1939

Film
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A dramatisation of Benjamin Franklin’s principle of human association as applied to modern salesmanship. The following rules for successful selling are suggested: Get the prospect talking; don’t argue but be pleasant and helpful; agree with the customer, answering “yes…, but…”; don’t contradict and avoid being too positive; make the most use of time, bringing points of direct interest to the customer with other points about the product.

Credits

production company

General Motors

Jam Handy Organization

Duration

00:32:50:00

Production places
United States
Production dates
1939

Collection metadata

ACMI Identifier

28359

Language

English

Subject categories

Agriculture, Business, Commerce & Industry → Customer service

Agriculture, Business, Commerce & Industry → Employee motivation

Agriculture, Business, Commerce & Industry → Sales personnel

Agriculture, Business, Commerce & Industry → Selling

Communications, Infrastructure, & Transport → Automobiles - Purchasing

Educational & Instructional

Educational & Instructional → Educational films

Educational & Instructional → Instructional

Family, Gender Identity, Relationships & Sexuality → Manipulative behavior

Food, Health, Lifestyle, Medicine, Psychology & Safety → Manipulative behavior

Short films

Short films → Short films - United States

Sound/audio

Sound

Colour

Black and White

Holdings

16mm film; Access Print (Section 1)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

Cite this work on Wikipedia

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/72647--selling-america/ |title=Selling America |author=Australian Centre for the Moving Image |access-date=23 July 2021 |publisher=Australian Centre for the Moving Image}}