A dramatisation of Benjamin Franklin’s principle of human association as applied to modern salesmanship. The following rules for successful selling are suggested: Get the prospect talking; don’t argue but be pleasant and helpful; agree with the customer, answering “yes…, but…”; don’t contradict and avoid being too positive; make the most use of time, bringing points of direct interest to the customer with other points about the product.
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How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
009622
Language
English
Subject categories
Agriculture, Business, Commerce & Industry → Customer service
Agriculture, Business, Commerce & Industry → Employee motivation
Agriculture, Business, Commerce & Industry → Sales personnel
Agriculture, Business, Commerce & Industry → Selling
Communications, Infrastructure, & Transport → Automobiles - Purchasing
Educational & Instructional → Educational films
Educational & Instructional → Instructional
Family, Gender Identity, Relationships & Sexuality → Manipulative behavior
Food, Health, Lifestyle, Medicine, Psychology & Safety → Manipulative behavior
Sound/audio
Sound
Colour
Black and White
Holdings
16mm film; Access Print (Section 1)