A dramatisation of Benjamin Franklin’s principle of human association as applied to modern salesmanship. The following rules for successful selling are suggested: Get the prospect talking; don’t argue but be pleasant and helpful; agree with the customer, answering “yes…, but…”; don’t contradict and avoid being too positive; make the most use of time, bringing points of direct interest to the customer with other points about the product.
Credits
Collection metadata
ACMI Identifier
28359
Language
English
Subject categories
Agriculture, Business, Commerce & Industry → Customer service
Agriculture, Business, Commerce & Industry → Employee motivation
Agriculture, Business, Commerce & Industry → Sales personnel
Agriculture, Business, Commerce & Industry → Selling
Communications, Infrastructure, & Transport → Automobiles - Purchasing
Educational & Instructional
Educational & Instructional → Educational films
Educational & Instructional → Instructional
Family, Gender Identity, Relationships & Sexuality → Manipulative behavior
Food, Health, Lifestyle, Medicine, Psychology & Safety → Manipulative behavior
Short films
Short films → Short films - United States
Sound/audio
Sound
Colour
Black and White
Holdings
16mm film; Access Print (Section 1)