Denmark, 1953

Please note

Sorry, we don't have images or video for this item.

Simplification in manufacturing and the consequent benefits to producer and consumer. How standardisation of sizes, reduction of the number of sizes and types of an article produced have resulted in smoother work flow, greater specialisation and reduced handling costs. Examples from the wood industry, where simplification has enabled well-designed furniture to be produced at very reasonable cost, while standard sizes of barrel staves and fruit and fish cases enable mills to use scrap wood and slack time knowing that the product can be readily sold as required. Stresses the relation between planned production, consumer needs and advertising. English soundtrack.



Soren Melson

production company

Nordisk Film Junior






Black and White

ACMI Identifier


Subject categories

Advertising, Film, Journalism, Mass Media & TV → Advertising

Agriculture, Business, Commerce & Industry → Business

Agriculture, Business, Commerce & Industry → Consumers

Agriculture, Business, Commerce & Industry → Industrial efficiency

Agriculture, Business, Commerce & Industry → Manufacturing processes

Crafts & Visual Arts → Size and shape


Documentary → Documentary films - Denmark

Economics, Philosophy, Politics, Religion & Sociology → Advertising

Education, Instruction, Teaching & Schools → Size and shape

Educational & Instructional

Educational & Instructional → Educational films

Food, Health, Lifestyle, Medicine, Psychology & Safety → Consumers

Mathematics, Science & Technology → Size and shape

Short films

Short films → Short films - Denmark




16mm film; Access Print (Section 1)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

Cite this work

If you would like to cite this item, please use the following template: {{cite web |url= |title=Simplification |author=Australian Centre for the Moving Image |access-date=17 January 2021 |publisher=Australian Centre for the Moving Image}}