Episode number 4 of Series “Ways of seeing”.
One of a series of films by art critic and author, John Berger, which explore the ways in which we look at pictures. Shows how the images used in advertising and publicity are related to the tradition of oil painting, a connection which we fail to notice only because we are encouraged to believe that painting is fine art whereas publicity is simply commerce. Suitable for upper secondary and tertiary levels.
How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
011741
Language
English
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Advertising
Crafts & Visual Arts → Art criticism
Crafts & Visual Arts → Commercial art
Documentary → Documentary films - Great Britain
Economics, Philosophy, Politics, Religion & Sociology → Advertising
Sound/audio
Sound
Colour
Colour
Holdings
16mm film; Access Print (Section 1)
VHS; Access Print (Section 1)