Episode number 4 of Series “Ways of seeing”.
One of a series of films by art critic and author, John Berger, which explore the ways in which we look at pictures. Shows how the images used in advertising and publicity are related to the tradition of oil painting, a connection which we fail to notice only because we are encouraged to believe that painting is fine art whereas publicity is simply commerce. Suitable for upper secondary and tertiary levels.
Advertising, Film, Journalism, Mass Media & TV → Advertising
Crafts & Visual Arts → Art criticism
Crafts & Visual Arts → Commercial art
Documentary → Documentary films - Great Britain
Economics, Philosophy, Politics, Religion & Sociology → Advertising
Short films → Short films - Great Britain
16mm film; Access Print (Section 1)
VHS; Access Print (Section 1)