Using hundreds of examples from magazines, newspapers, album covers and store-front windows, this film exposes the psychological and sexual schemes that underlie many advertising campaigns. With an intriguing mixture of statistics, humour, insight and outrage, Jean Kilbourne shows her audience that although individual advertisements may seem harmless by themselves, they add up to a powerful form of cultural conditioning.
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How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
015368
Language
English
Subject categories
Agriculture, Business, Commerce & Industry → Commercialization
Documentary → Documentary films - United States
Economics, Philosophy, Politics, Religion & Sociology → Advertising - Social aspects
Economics, Philosophy, Politics, Religion & Sociology → Cultural relativism
Economics, Philosophy, Politics, Religion & Sociology → Exploitation - Psychological aspects
Economics, Philosophy, Politics, Religion & Sociology → Women - Social conditions
Economics, Philosophy, Politics, Religion & Sociology → Women's rights
Family, Gender Identity, Relationships & Sexuality → Exploitation - Psychological aspects
Family, Gender Identity, Relationships & Sexuality → Women's rights
Food, Health, Lifestyle, Medicine, Psychology & Safety → Body image
Food, Health, Lifestyle, Medicine, Psychology & Safety → Identity (Psychology)
Food, Health, Lifestyle, Medicine, Psychology & Safety → Persuasion (Psychology)
Food, Health, Lifestyle, Medicine, Psychology & Safety → Sex (Psychology)
Food, Health, Lifestyle, Medicine, Psychology & Safety → Women - Psychology
Sound/audio
Sound
Colour
Colour
Holdings
16mm film; Limited Access Print (Section 2)
16mm film; Access Print (Section 1)
16mm film; Preservation Print (Section 5)