Killing us softly: advertising's image of women

United States, 1979

Film
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Using hundreds of examples from magazines, newspapers, album covers and store-front windows, this film exposes the psychological and sexual schemes that underlie many advertising campaigns. With an intriguing mixture of statistics, humour, insight and outrage, Jean Kilbourne shows her audience that although individual advertisements may seem harmless by themselves, they add up to a powerful form of cultural conditioning.

Credits

co-producers/directors

Patricia Stallone

Joseph Vitagliano

Jean Kilbourne

production company

Cambridge Documentary Films

Language

English

Duration

00:29:05:00

Colour

Colour

ACMI Identifier

32933

Subject categories

Agriculture, Business, Commerce & Industry → Commercialization

Documentary

Documentary → Documentary films - United States

Economics, Philosophy, Politics, Religion & Sociology → Advertising - Social aspects

Economics, Philosophy, Politics, Religion & Sociology → Cultural relativism

Economics, Philosophy, Politics, Religion & Sociology → Exploitation - Psychological aspects

Economics, Philosophy, Politics, Religion & Sociology → Women - Social conditions

Economics, Philosophy, Politics, Religion & Sociology → Women's rights

Family, Gender Identity, Relationships & Sexuality → Exploitation - Psychological aspects

Family, Gender Identity, Relationships & Sexuality → Women's rights

Food, Health, Lifestyle, Medicine, Psychology & Safety → Body image

Food, Health, Lifestyle, Medicine, Psychology & Safety → Identity (Psychology)

Food, Health, Lifestyle, Medicine, Psychology & Safety → Persuasion (Psychology)

Food, Health, Lifestyle, Medicine, Psychology & Safety → Sex (Psychology)

Food, Health, Lifestyle, Medicine, Psychology & Safety → Women - Psychology

History → Women's rights

Short films

Short films → Short films - United States

Sound/audio

Sound

Holdings

16mm film; Limited Access Print (Section 2)

16mm film; Access Print (Section 1)

16mm film; Preservation Print (Section 5)

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Cite this work

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/77156--killing-us-softly-advertisings-image-of-women/ |title=Killing us softly: advertising's image of women |author=Australian Centre for the Moving Image |access-date=17 January 2021 |publisher=Australian Centre for the Moving Image}}