Calling the shots: the advertising of alcohol

United States, 1982

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Based on the research of Jean Kilbourne, media analyst, this film examines images used by advertisers to sell alcohol. This detailed analysis shows how some advertising attracts young people to drink, but also disguises issues like alcohol abuse Suitable for upper secondary level.

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Collection

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Credits

producer/director

Jean Kilbourne

production company

Cambridge Documentary Films

Duration

00:29:00:00

Production places

United States

Production dates

1982

Collection metadata

ACMI Identifier

323718

Language

English

Subject categories

Advertising, Film, Journalism, Mass Media & TV → Advertising

Advertising, Film, Journalism, Mass Media & TV → Mass media - Influence

Advertising, Film, Journalism, Mass Media & TV → Mass media - Social aspects

Documentary

Documentary → Documentary films - United States

Economics, Philosophy, Politics, Religion & Sociology → Advertising

Economics, Philosophy, Politics, Religion & Sociology → Advertising - Social aspects

Economics, Philosophy, Politics, Religion & Sociology → Mass media - Social aspects

Food, Health, Lifestyle, Medicine, Psychology & Safety → Alcohol

Food, Health, Lifestyle, Medicine, Psychology & Safety → Youth - Alcohol use

Short films

Short films → Short films - United States

Sound/audio

Sound

Colour

Holdings

16mm film; Access Print (Section 1)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

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If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/77754--calling-the-shots-the-advertising-of-alcohol/ |title=Calling the shots: the advertising of alcohol |author=Australian Centre for the Moving Image |access-date=2 June 2023 |publisher=Australian Centre for the Moving Image}}