Based on the research of Jean Kilbourne, media analyst, this film examines images used by advertisers to sell alcohol. This detailed analysis shows how some advertising attracts young people to drink, but also disguises issues like alcohol abuse Suitable for upper secondary level.
How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
323718
Language
English
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Advertising
Advertising, Film, Journalism, Mass Media & TV → Mass media - Influence
Advertising, Film, Journalism, Mass Media & TV → Mass media - Social aspects
Documentary → Documentary films - United States
Economics, Philosophy, Politics, Religion & Sociology → Advertising
Economics, Philosophy, Politics, Religion & Sociology → Advertising - Social aspects
Economics, Philosophy, Politics, Religion & Sociology → Mass media - Social aspects
Food, Health, Lifestyle, Medicine, Psychology & Safety → Alcohol
Food, Health, Lifestyle, Medicine, Psychology & Safety → Youth - Alcohol use
Sound/audio
Sound
Colour
Colour
Holdings
16mm film; Access Print (Section 1)