Based on the research of Jean Kilbourne, media analyst, this film examines images used by advertisers to sell alcohol. This detailed analysis shows how some advertising attracts young people to drink, but also disguises issues like alcohol abuse Suitable for upper secondary level.
Our collection comprises over 40,000 moving image works, acquired and catalogued between the 1940s and early 2000s. As a result, some items may reflect outdated, offensive and possibly harmful views and opinions. ACMI is working to identify and redress such usages.
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16mm film; Access Print (Section 1)