Prophecy: a case study in marketing research

United States, 1985

Please note

Sorry, we don't have images or video for this item.

Episode number 4 of Series “Marketing / Coast Community College District”.
The Disney Channel is shown consulting the marketing research company ASI to find out how best to place Disney in the cable TV market. Executives from the companies explain the four P’s of marketing - product, price, place, promotion - to be considered when planning a market strategy. Examples of different types of surveys and testing are shown, including phone surveys, focus groups and previews. There is a short explanation of how the data is tabulated, indexed, collated and evaluated, but it is stressed that, however valuable the research is, intuition and experience also play a major part.



Linda Jassim


Carol Dunn

production company

Holt, Rinehart and Winston

Coast Community College







Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

Cite this work on Wikipedia

If you would like to cite this item, please use the following template: {{cite web |url= |title=Prophecy: a case study in marketing research |author=Australian Centre for the Moving Image |access-date=12 April 2021 |publisher=Australian Centre for the Moving Image}}