Prophecy: a case study in marketing research

United States, 1985

Film
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Episode number 4 of Series “Marketing / Coast Community College District”.
The Disney Channel is shown consulting the marketing research company ASI to find out how best to place Disney in the cable TV market. Executives from the companies explain the four P’s of marketing - product, price, place, promotion - to be considered when planning a market strategy. Examples of different types of surveys and testing are shown, including phone surveys, focus groups and previews. There is a short explanation of how the data is tabulated, indexed, collated and evaluated, but it is stressed that, however valuable the research is, intuition and experience also play a major part.

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Credits

director

Linda Jassim

producer

Carol Dunn

production company

Coast Community College

Holt, Rinehart and Winston

Duration

00:30:00:00

Production places
United States
Production dates
1985

Appears in

Marketing / Coast Community College District

Group of items

Marketing / Coast Community College District

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Collection metadata

ACMI Identifier

303783

Language

English

Subject categories

Agriculture, Business, Commerce & Industry → Marketing research

Short films

Short films → Short films - United States

Sound/audio

Sound

Colour

Colour

Holdings

VHS; Access Print (Section 1)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

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If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/82623--prophecy-a-case-study-in-marketing-research/ |title=Prophecy: a case study in marketing research |author=Australian Centre for the Moving Image |access-date=2 July 2025 |publisher=Australian Centre for the Moving Image}}