Prophecy: a case study in marketing research

United States, 1985

Film
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Episode number 4 of Series “Marketing / Coast Community College District”.
The Disney Channel is shown consulting the marketing research company ASI to find out how best to place Disney in the cable TV market. Executives from the companies explain the four P’s of marketing - product, price, place, promotion - to be considered when planning a market strategy. Examples of different types of surveys and testing are shown, including phone surveys, focus groups and previews. There is a short explanation of how the data is tabulated, indexed, collated and evaluated, but it is stressed that, however valuable the research is, intuition and experience also play a major part.

Credits

director
producer

Carol Dunn

production company

Holt, Rinehart and Winston

Coast Community College

Duration

00:30:00:00

Production places
United States
Production dates
1985

Appears in

Marketing / Coast Community College District

Group of items

Marketing / Coast Community College District

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Collection metadata

ACMI Identifier

38518

Language

English

Subject categories

Agriculture, Business, Commerce & Industry → Marketing research

Short films

Short films → Short films - United States

Sound/audio

Sound

Colour

Colour

Holdings

VHS; Access Print (Section 1)

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