Episode number 5 of Series “Marketing / Coast Community College District”.
The Irvine Co. is one of the largest property developers in the United States. The success of their planned communities has depended on a careful study of the needs of different segments of the housing market and building to meet those needs. The program explores the history of the company and how it has adapted to changing economic situations in order to design communities which encourage people to live there all their lives, even though their needs change as they age.
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Collection
In ACMI's collection
Credits
Appears in
Collection metadata
ACMI Identifier
303845
Language
English
Subject categories
Agriculture, Business, Commerce & Industry → Housing
Agriculture, Business, Commerce & Industry → Management
Agriculture, Business, Commerce & Industry → Market segmentation
Agriculture, Business, Commerce & Industry → Marketing research
Agriculture, Business, Commerce & Industry → Real estate development
Communications, Infrastructure, & Transport → Housing
Communications, Infrastructure, & Transport → Real estate development
Documentary → Documentary films - United States
Economics, Philosophy, Politics, Religion & Sociology → Community development, Urban
Economics, Philosophy, Politics, Religion & Sociology → Housing
Educational & Instructional → Instructional
Food, Health, Lifestyle, Medicine, Psychology & Safety → Housing
Sound/audio
Sound
Colour
Colour
Holdings
VHS; Access Print (Section 1)