Gold in the hills: a case study in market segmentation

United States, 1985

Film
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Episode number 5 of Series “Marketing / Coast Community College District”.
The Irvine Co. is one of the largest property developers in the United States. The success of their planned communities has depended on a careful study of the needs of different segments of the housing market and building to meet those needs. The program explores the history of the company and how it has adapted to changing economic situations in order to design communities which encourage people to live there all their lives, even though their needs change as they age.

Credits

director

Hal Trussell

producer

Carol Dunn

production company

Holt, Rinehart and Winston

Coast Community College District

Duration

00:30:00:00

Production places
United States
Production dates
1985

Appears in

Marketing / Coast Community College District

Group of items

Marketing / Coast Community College District

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Collection metadata

ACMI Identifier

303845

Language

English

Subject categories

Agriculture, Business, Commerce & Industry → Housing

Agriculture, Business, Commerce & Industry → Management

Agriculture, Business, Commerce & Industry → Market segmentation

Agriculture, Business, Commerce & Industry → Marketing research

Agriculture, Business, Commerce & Industry → Real estate development

Communications, Infrastructure, & Transport → Housing

Communications, Infrastructure, & Transport → Real estate development

Documentary

Documentary → Documentary films - United States

Economics, Philosophy, Politics, Religion & Sociology → Community development, Urban

Economics, Philosophy, Politics, Religion & Sociology → Housing

Educational & Instructional

Educational & Instructional → Instructional

Food, Health, Lifestyle, Medicine, Psychology & Safety → Housing

Short films

Short films → Short films - United States

Sound/audio

Sound

Colour

Colour

Holdings

VHS; Access Print (Section 1)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

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If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/82684--gold-in-the-hills-a-case-study-in-market-segmentation/ |title=Gold in the hills: a case study in market segmentation |author=Australian Centre for the Moving Image |access-date=28 May 2022 |publisher=Australian Centre for the Moving Image}}