Gold in the hills: a case study in market segmentation

United States, 1985

Please note

Sorry, we don't have images or video for this item.

Episode number 5 of Series “Marketing / Coast Community College District”.
The Irvine Co. is one of the largest property developers in the United States. The success of their planned communities has depended on a careful study of the needs of different segments of the housing market and building to meet those needs. The program explores the history of the company and how it has adapted to changing economic situations in order to design communities which encourage people to live there all their lives, even though their needs change as they age.

How to watch

This work has not been digitised and is currently unavailable to view online. It may be possible for approved reseachers to view onsite at ACMI.

Learn more about accessing our collection


In ACMI's collection



Hal Trussell


Carol Dunn

production company

Holt, Rinehart and Winston

Coast Community College District



Production places
United States
Production dates

Appears in

Marketing / Coast Community College District

Group of items

Marketing / Coast Community College District


Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

Cite this work on Wikipedia

If you would like to cite this item, please use the following template: {{cite web |url= |title=Gold in the hills: a case study in market segmentation |author=Australian Centre for the Moving Image |access-date=21 September 2023 |publisher=Australian Centre for the Moving Image}}