Marketing: distribution strategy

United States, 1985

Film
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Episode number 4 of Series “The Business file.”.
Alex Burton questions Professors John Coyle and Donald Bowersox on product distribution as part of the marketing mix. Distribution is defined as putting the right product in the right place at the right time in the right quantity and is essential in the provision of customer service. Simple and complex distribution channels are described, some involving many “middle men” and some involving only the supplier and the customer. The managing director of Celestial Seasonings then describes the problems of distribution and how he has solved them.

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Credits

producer/director

Paul Bosner

production company

Dallas County Community College

Duration

00:30:00:00

Production places
United States
Production dates
1985

Appears in

The Business file.

Group of items

The Business file.

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Collection metadata

ACMI Identifier

303847

Language

English

Subject categories

Advertising, Film, Journalism, Mass Media & TV → Marketing channels

Agriculture, Business, Commerce & Industry → Marketing channels

Agriculture, Business, Commerce & Industry → Product management

Short films

Short films → Short films - United States

Sound/audio

Sound

Colour

Colour

Holdings

VHS; Access Print (Section 1)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

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If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/82686--marketing-distribution-strategy/ |title=Marketing: distribution strategy |author=Australian Centre for the Moving Image |access-date=29 May 2023 |publisher=Australian Centre for the Moving Image}}