Marketing: distribution strategy

United States, 1985

Film
Please note

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Episode number 4 of Series “The Business file.”.
Alex Burton questions Professors John Coyle and Donald Bowersox on product distribution as part of the marketing mix. Distribution is defined as putting the right product in the right place at the right time in the right quantity and is essential in the provision of customer service. Simple and complex distribution channels are described, some involving many “middle men” and some involving only the supplier and the customer. The managing director of Celestial Seasonings then describes the problems of distribution and how he has solved them.

Credits

producer/director

Paul Bosner

production company

Dallas County Community College

Language

English

Duration

00:30:00:00

Colour

Colour

ACMI Identifier

38582

Subject categories

Advertising, Film, Journalism, Mass Media & TV → Marketing channels

Agriculture, Business, Commerce & Industry → Marketing channels

Agriculture, Business, Commerce & Industry → Product management

Short films

Short films → Short films - United States

Sound/audio

Sound

Holdings

VHS; Access Print (Section 1)

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Cite this work

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/82686--marketing-distribution-strategy/ |title=Marketing: distribution strategy |author=Australian Centre for the Moving Image |access-date=16 January 2021 |publisher=Australian Centre for the Moving Image}}