Immersive masterclass - Marshmallow Laser Feast, Evolver, 2022. Courtesy of the artists. Photo credit Paul McGeiver
Marshmallow Laser Feast, Evolver, 2022. Courtesy of the artists. Photo credit Paul McGeiver

ACMI presents

Immersive Exhibition Masterclass


This event has ended and tickets are no longer available.




ACMI Members, AMAGA Members & Concession



Mon 27 Nov 2023

Immersive experiences have got our attention.

Melding art and technology, and engaging with multiple senses, the phenomenon of immersive experiences cannot be ignored. So far, their popularity has been driven by commercial operators – and museums are playing catchup.

As we open Marshmallow Laser Feast: Works of Nature, join ACMI’s Head of Experience, Digital & Insights Lucie Paterson; artist and creative director of London-based experiential studio Marshmallow Laser Feast, Ersin Han Ersin; and Ed Rodley Co-Founder & Principal of The Experience Alchemists, as they discuss the future of immersive experiences in the museum sector, in this unique masterclass.

How can we learn from the adjacent fields of videogame and theme park design? What are the implications for collecting and preserving, and for our audience and societal outcomes? How might we develop an ecosystem around this work and a pipeline for talent? Our panel of globally recognised, industry-leading experts discuss these questions and more, including some provocative and possibly controversial home truths.

Supporting Partner

Event duration

90 mins


Cinema 2, Level 2
ACMI, Fed Square

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Lucie Paterson

Lucie Paterson

Head of Experience, Digital & Insights, ACMI

Lucie is at the forefront of change and innovation in the museum field. With fifteen years’ experience at leading cultural organisations, including Te Papa in New Zealand, Southbank Centre in London and now as Head of Experience, Digital & Insights at ACMI, Lucie’s work shapes the exhibitions and experiences that will lead our sector into the future. Her work has won Australian (AMAGA) and international awards (GLAMi), and digital products made under Lucie’s guidance have been adopted around the world in the UK, South America and New Zealand. Lucie is on the board of National Digital Forum in New Zealand and presents at conferences in Australia and overseas.

web tile - Ersin Han Ersin

Ersin Han Ersin

Artist and Director

Ersin Han Ersin is an artist and director of London based experiential studio Marshmallow Laser Feast. Ersin’s art practice combines a wide range of disciplines including sculpture, installation, live performance and mixed reality. Ersin’s TED Talk 'What it’s like to be a giant sequoia tree' was published in August 2023.

Ed Rodley - cropped

Ed Rodley

Co-Founder & Principal The Experience Alchemists

Ed is an award-winning experience designer and a Co-Founder and Principal at The Experience Alchemists. He has over twenty-five years’ experience in envisioning, creating, and implementing visitor-focused projects for cultural organizations large and small. As a thought leader in the digital transformation of the cultural sector, Ed was named one of Blooloop’s 50 Museum Influencers for 2021. He teaches museum experience design at the Harvard Extension School and is an active writer. He blogs at Thinking About Museums.

Marshmallow Laser Feast: Works of Nature

Exhibition | 23 Nov 2023 – 14 Apr 2024

From the breath of trees to the cells inside our bodies and galaxies above, everything is connected.

Marshmallow Laser Feast: Works of Nature - social media thumbnail

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